Posted on Tuesday, August 25, 2009
by Josh
The gawdy-looking email marketing from NFL teams continue. Today, we look at the Washington Redskins.
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Posted on Tuesday, August 18, 2009
by Josh
A customer is knocking at your e-door...except you're really living somewhere else. What's up with that?
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Posted on Tuesday, August 4, 2009
by Mike Longver
Even more new product features for SendLabs 7: RSS population in email and previewing emails using live data!
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Posted on Wednesday, July 29, 2009
by Josh
Without a doubt, this is one of the worst emails I have ever seen. Why? Because it's coming from an organization that was valued at $1.1 billion as recently as 2008 and looks like it came from one that is worth $1.10.
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Posted on Tuesday, July 28, 2009
by Brett
Thank you Gmail!
We too believe the only email that should ever appear in anyone's inbox is one that people want. As many of you know, many web-based email clients include a button allowing users to report email as spam. While this has most certainl...
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Posted on Thursday, July 16, 2009
by Josh
Using tables in emails can be a great way to help format and clean things up a bit, but when used the wrong way, they can take away from the visual appeal - taking your good idea and making it look like a sloppy, underperforming mess.
I got this e...
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Posted on Thursday, July 2, 2009
by Josh
If you're not testing your email marketing campaigns, you should be. Here's how.
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Posted on Wednesday, June 10, 2009
by Josh
Thanks again to the good folks at Marketing Profs, who are again running original email marketing content from yours truly. I've written a few well-recieved columns for the site including Man Bites Giraffe: A Look At Subject Lines and TMI: Less Is Mo...
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Posted on Tuesday, April 28, 2009
by Josh
Alright, we get it: Apple is pretty freakin' awesome with their marketing. Their in-store experience is great, their products are hotly discussed and desired and their brand is one of the strongest and most identifiable in the market today. Sadly tho...
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Posted on Tuesday, April 14, 2009
by Josh
There's something about being in this industry where it feels like you can't go anywhere without checking out how marketers treat email collection. No matter if it's a web site, magazine ad or even a restaurant, I constantly find myself intrigued by ...
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